[ female announcer ] those who look to fuel body and mind with the simplest of grains, they are not hard to find. just four ingredients, it all starts here. just as it was back 100 years. from the seed to the spoon, simple things go into every flake, every bite, genuine, true. the simple grains cereals from kellogg's. start simple. start right. i've never written a fan letter before, but you've done what i thought was impossible: you made good-for-you, gluten-free cereals in a whole bunch of yummy flavors. cinnamon chex and honey nut chex are two of our favorites. when my husband rob found the chocolate one, we were in cereal heaven. the only problem is, with so many great flavors you're making it very hard to choose. so thanks. from your fans, the mcgregor family. 'cause we love chex.